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Product Management Fundamentals

Learn how products are discovered, prioritized, and brought to market.

Overview

An introduction to product management for students and professionals. Participants learn to understand users, define value, make prioritization decisions, and work with delivery teams.

Who it is for

  • Students interested in product careers
  • Business analysts and Project Managers
  • Early-stage founders

Learning objectives

  • Describe the product management role
  • Translate user needs into product requirements
  • Prioritize features with clear reasoning
  • Create a simple product roadmap

Topics and modules

  1. Module 1

    The product role

    • Product and project management
    • Product lifecycle
    • Working with teams
  2. Module 2

    Discovery

    • User research
    • Problem definition
    • Value propositions
  3. Module 3

    Delivery

    • Prioritization
    • Roadmaps
    • Success measures

Practical exercises

  • Interview a user and define their problem
  • Prioritize a feature list using a framework
  • Draft a product roadmap

Expected learning outcomes

  • Think in terms of user problems and value
  • Make and explain prioritization decisions
  • Understand how product work connects to delivery

Bring this program to your group

Each program can be shaped around your learners, their experience, and your goals.